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  • jake wall

Gerbner's Cultivation Theory


Useful

Not Useful

-Strong language can be influential

-Multiple media sources-one text doesn't have all influence

-Continuity news value-same issues repeated

-Only works if your a passive audience-believe what you read

-Online/social media

-Gate keeping/mediation deliberate selection of news

-Conventions of paper-news soaks in more easily


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