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jake wall

Semiotics

Apps:

Messages

Calendar

Photos

Camera roll

Calculator

Stock market

Maps

Weather

Notes

Clock

Settings

Phone

Mail

Safari

Ipod


Semiotics-the study of signs

Denotation-what we see

Connotation-what it means


Yellow connotations:

Happiness

Luck

War

Anger

Good

Danger


Stuart Hall-polysemia-multiple meanings

Preferred reading-how the creator wants the audience to view it

Oppositional reading-intended reading is opposed by reader


Glee poster analysis:

Red contrasts blue

Red signifies anger and vengeance

2 older people at front-teachers-one happy one angry

2 people in blue-main characters-most vibrant

Cheerleader in red-antagonist-seeks vengeance

Glasses-nerdy-smartly dressed

Broken ‘e’ connotes not everything goes to plan

Red curtains-set in studio


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